All I can is Ford Motor Company (F) is doing some cool and creative things to get back in the automotive game. As I was driving this morning I did a double take when I saw this new taxi that was awarded the 2010 Truck of the Year, The Ford Transit.
I think this proves why they didn’t take the US Auto bail out and are now One of 6 Companies Thriving in the Recession.
The US auto industry has gone thru a major transition over the past 10-20 years. To me it’s been a classic case of businesses falling asleep at the wheel and competition coming in and eating there lunch. GM was well known for having too many top level executives who had limited or no responsibility, but had big paychecks. GM also was not listening to the marketplace to learn what consumers wanted but the competition was and thus they captured major market share which GM and the other US auto manufactures will never get back. Fortunately Ford is doing well and made the tough decisions years ago which is now showing the results.
